Broadcasting vs. Digital Transition: How Terrestrial Platforms and Digital Broadcasters Innovate
Broadcasting vs. Digital Transition: How Terrestrial Platforms and Digital Broadcasters Innovate
Blog Article
Terrestrial broadcast series have long been established as popular TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with Netflix, Watcha, and Wavve being representative examples. As media consumption habits evolve, competition between network-produced series and OTT services has intensified. Consequently, each platform is creating unique content and employing differentiated strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing productions with broad audience reach while maintaining time-honored formats. In particular, they actively highlight star actors to attract audience interest and produce television series that appeal to a diverse demographic, thereby securing a consistent fanbase. Additionally, leveraging their historical credibility and network legacy, they continue to deliver time-tested formulas, ensuring reliable audience numbers. This allows audiences to explore different channels to engage with long-standing formats through various mediums.
Differentiation Strategies of OTT Services
OTT providers are expanding their subscriber base by employing strategies distinct from network-based television. Firstly, they actively incorporate unconventional narratives and unique structures, prioritizing originality and artistry over broad popularity. Secondly, they provide customized programming that aligns with individual tastes, targeting specialized demographics. Lastly, they focus on producing multinational content aimed at the expanding international scene, allowing them to grow their fanbase not only in their home country but also across different cultures. Through these methods, OTT services are strengthening their competitiveness in ways distinct from legacy channels.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly enter the OTT market, competition has intensified. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own streaming platforms, 'KBS Streaming Hub' and 'wavve', respectively, making available their existing broadcast content on digital platforms. This initiative helps preserve the market presence of legacy networks while attracting new viewership. Meanwhile, the emergence 후후티비 of alternative digital platforms is reshaping viewing habits towards more user-controlled content access.
Conversely, digital platforms are also solidifying their influence by collaborating with legacy content producers. Netflix has gained a global following with Korean dramas like the breakout survival thriller and the supernatural dystopian sensation, leveraging the storytelling expertise of traditional industry leaders. This collaboration helps both parties maximize their potential, fostering a diverse storytelling landscape. As a result, the boundaries between network TV and streaming continue to blur.
Ultimately, legacy TV series and OTT services are both competing and finding common ground through their respective unique approaches. network-produced content maintain classic formats and general audience focus, whereas OTT services provide bold and globally targeted content. As synergy and cooperation between these platforms continue to expand, audiences can expect a more diverse and enriched content environment in the future.
Report this page